Ever heard of designer polo mints? As bizarre and whacky as it may sound, its true. Nestle has tied up with Goa-based designer Wendell Rodricks for its confectionary brand Polo's stylized look. So it's not 'The mint with a hole' but a 'Hole new fashion' that has taken over.
Rodricks has designed the packaging for the four new Polo flavours - Lime Mojito, Watermelon Sorbet, Peach Schnapps and Cocoa Mocha. The new fashion flavours aim to take the brand from a high street approach to the high-ground of a fashion label and capture the sensibilities of Gen-Next.
Says a Nestle India spokesperson, "The maxim of the youth today seems to be 'Tell me what you eat, I'll tell you who you are'. Polo which is recognized as the iconic and irreverent "youth-defining" mint with the hole, therefore dug into the need for a 'fashion- in-everything' lives of young adults."
Launched in the last week of July, the consumer response has been extremely favourable. "Almost 80% of the stock has been sold out within a couple of weeks," says the spokesperson. Rodricks, who in the past has also designed uniforms for the Goa Police, says that this experience was a first for him.
"This was completely off-the-cuff. But I approached it from a design perspective. These polos look very festive and I have used bright Indian colours such as saffron yellow and rani pink which would instantly catch people's attention," says the designer, who is also a trained foodie.