Wow, are those tomatoes?The Blusher Brigade are out in force and it isn't always pretty... defining the ever so high cheekbones.

However, as with many things, the simple rule which must be followed is that less is most definitely more.

But time and time again celebs are flouting this rule and, frankly, making us rather cross - step forward Eva Mendes.But don't think she's the only offender, and with all the pro-beauty help this lot get, there really are no excuses.

So have a giggle, but also take it as a very important lesson on how easily it can all go wrong.