A few weeks back, PETA had the opportunity to ask Gwyneth Paltrow about her Tod’s ad campaign that debuted in August — and the uproar that ensued over her apparent promotion of a fur stole. “During one set-up, a stylist came up from behind and draped a stole around my shoulders,” she said. “I didn’t pay much attention to it, and when I noticed it was fur I assumed it was fake fur but did not ask, so it’s my fault. I was very surprised when they ended up using that one shot out of hundreds for the centerpiece of the Tod’s ads. I know it’s not a great excuse, but I hope you and your members understand.”

Thanks to the fine folks over at Deceiver, it appears that PETA might have also wanted to bring up Paltrow’s promotion of Tod’s “precious” snakeskin shoes and alligator skin purses. Or was the actress too dazed by the flashbulbs to notice someone slip them on her feet and hand her the bag?

What this all really boils down to is Paltrow bothering to attempt to make PETA members feel at ease at all. If she really doesn’t care — stop pretending just to make everyone feel all happy inside. Trying to cover for the fur only, because nobody really noticed the other skins, is weak. Just chalk the whole thing up to a wash and admit you made a mistake or don’t bother. The last thing we need is an animal rights supporter whose convictions carry a price tag.