The presentation of the new Polo was a raving success, which was celebrated with a very special event. With a small sales booth BeachFashionShop experienced the presentation of the new Polo on June 27, 2009. Bikini fashion shows were shown in the background on a video screen.

The musical contribution was provided by singer Laith Al Deen who presented songs from his new album "Session", which is based on the pure pleasure principle. The singer with the exceptional voice and songs that sound a bit old-school and also a bit psychedelic enriched the event that none of the BeachFashionShop team wanted to miss.

While the new Polo was celebrated, two attractive models presented the new swimwear collection 2009 from the big metropolises of the world that have been created by popular designers such as Shay Todd or Ed Hardy.

Design swimwear mainly from Brazil and the USA that are also worn by stars from TV and cinema and are available at the Beach Fashion Shop. Altogether, the event around the new Polo was a great mixture of innovative vehicle technology, musical interpretations of famous songs and a successful swimwear show.