This may be the year that plus size models make a real PR statement. Pleasantly plump beauties are gracing covers and getting lots of attention.

The future may hold that traditional paper thin models may receive threats when competing with plus size models.

The most buzzed plus size PR campaign is from V magazine who proves big is in and beautiful. The magazine features double digit dress size models in sizzling hot bathing suites, hip-hugging jeans and revealing only their birthday gifts (nothing at all!).

“I loved the opportunity to show that you can be beautiful and sexy outside the narrow interpretations that normally define us,” said photographer Solve Sundsbo, who snapped the models for V. I must admit these women are smoking hot in a really big way.